by The best email marketing platforms for ecommerce are not just about sending newsletters, they’re about building relationships, driving sales, and turning browsers into loyal fans. If you’ve ever found yourself staring at an empty analytics dashboard, wondering why your ecommerce store isn’t buzzing with repeat customers, you’re not alone. Like countless others, we have been there. The truth is, you can transform your store’s performance with the right tools, thereby making every email count.
Why choosing the best email marketing platforms matters
Email marketing is one of the most effective instruments for participating with your viewers. According to a 2024 report by Statista, there will be 4.6 billion email users worldwide in 2025, which means your customers are almost certainly checking their inboxes daily. Meanwhile, ecommerce brands are seeing impressive open and conversion rates, especially when using the best email marketing platforms for ecommerce to personalize content and automate campaigns. You can boost engagement, increase revenue, and keep your brand top-of-mind.
For more information whether email marketing is still effective, check out this post on: Is email marketing still effective? All you need to know.
What makes the best email marketing platforms for Ecommerce?
When you’re searching for the best email marketing platforms for ecommerce, it’s important to look beyond flashy templates. You want advanced segmentation, automation, direct integrations with your store, and features like SMS or push notifications. And, you should consider deliverability rates, pricing, and customer support. The best email marketing platforms for ecommerce are known for making these processes intuitive, even if you’re not a tech expert.
Omnisend
Omnisend is known for its ecommerce-focused features, making it a favorite among online store owners. You can create signup forms, landing pages, and product blocks for your emails, all with direct integration to platforms like Shopify, WooCommerce, and BigCommerce. What I like about Omnisend is its generous free plan, which gives you access to advanced features like automation splits, personalized recommendations, and conditional content blocks. If you want to go beyond email, Omnisend lets you send SMS and web push notifications, reaching your customers on multiple channels.
Pricing is straightforward: free for up to 250 contacts, then $30/month for 2,000 contacts, scaling up as your list grows. The platform is especially strong for brands that need comprehensive automation and segmentation. But, advanced reporting isn’t always real-time, so you should keep that in mind if you need instant analytics.
Klaviyo
Klaviyo is another top contender among the best email marketing platforms for ecommerce. Known for its user-friendly interface and built-in customer data platform, Klaviyo helps you combine data from various sources to get a full view of your customers. You can A/B test topic lines, email copy, and even forms, which is not something every platform offers. Klaviyo also supports SMS marketing, so you can run email and SMS automations side by side.
What I find important is Klaviyo’s predictive analytics, which forecast when a customer makes a repeat buy. Use this insight to send prompt, relevant offers, pricing starts with a free tier for up to 500 contacts, then scales with your list size. Klaviyo is best for brands that want deep data insights and robust automation, note that it can get pricey as your list grows.
MailerLite
If email marketing is new to you, MailerLite is renowned for its smooth user interface. You can integrate it directly with major ecommerce platforms and showcase products in your emails. I like that MailerLite’s free plan covers up to 1,000 subscribers, allowing you to build automations, split-test emails, and even send surveys or quizzes. And, its deliverability is top-notch, which is important for making sure your emails actually reach inboxes.
MailerLite is perfect for startups or small businesses and pricing is competitive, beginning at $25/month for 2,500 contacts. Meanwhile, automation options are more limited compared to Omnisend or Klaviyo, but for many, the simplicity outweighs the drawbacks.
SmartrMail
Together with Shopify, BigCommerce, and WooCommerce, SmartrMail is specifically designed for e-commerce. You can send newsletters, automate abandoned cart emails, and use a recommendation engine to generate product suggestion emails. What’s unique is its Brand Kit, which ensures all your emails match your store’s design, thereby keeping your branding consistent.
SmartrMail stands out for its smart segmentation and holiday-themed templates. Be aware that its WordPress integration isn’t as robust as others, so it’s best suited to stores on Shopify or BigCommerce.
Mailchimp
Mailchimp is one of the best email marketing platforms for ecommerce known, offering demographic segmentation, predictive analytics, and integrations with tools like Salesforce, Instagram, and Shopify. You can automate customer journeys and use pre-built templates, making it easy to get started. And, Mailchimp’s pricing is flexible, with a free plan and paid tiers starting at $13/month.
Mailchimp is a good fit for stores that want scalability and flexibility. But, as your needs grow, you may find some advanced ecommerce features require integrations or higher-tier plans.
Drip
Drip is focused on ecommerce and known for its advanced segmentation and personalization capabilities. You can use data-driven insights to create targeted campaigns, automate workflows, and even run SMS marketing alongside emails. Drip’s pricing starts at $39/month, making it a solid choice for stores ready to invest in growth.
What I like about Drip is its approach to customer engagement, using behavioral data to send the right message at the right time. Consider Drip if you want to go beyond basic newsletters and really personalize your communication.
Mailjet
Mailjet is another strong choice among the best email marketing platforms for ecommerce, especially for teams that need collaboration tools. You can use its drag-and-drop editor, real-time collaboration features, and advanced automation to send targeted campaigns. There is a free plan offered by Mailjet, while paid choices start at $17 per month. Mailjet is best for marketers and developers who want to work together on campaigns. Its transactional email capabilities are useful for order confirmations and shipping updates.
SendX
SendX is famous for its all-inclusive reports and user-friendly drag-and-drop editor. You can automate your work, segment your viewers, and trace results smoothly. Pricing is competitive, making it a good choice for stores on a budget. SendX is ideal if you want a straightforward, affordable solution without sacrificing important features like automation and segmentation.
How the best email marketing platforms drive results
You can see real-world examples of ecommerce brands using these platforms to boost revenue. For instance, Premier Bidets, a US-based ecommerce company, saw a noticeable increase in engagement and conversions after segmenting their audience and sending personalized offers. By tracking metrics like click through rates and sales conversions, they fine-tuned their messaging and built long-term customer loyalty. This shows how the best email marketing platforms for ecommerce can help you connect with your audience and drive repeat purchases.
Meanwhile, industry statistics reveal that certain sectors like games, auto, and gifts achieve high open and conversion rates with targeted email marketing. Benchmark your results against your industry to find opportunities for improvement.
What to consider when choosing email marketing platforms for Ecommerce
Before choosing a choice, you should consider the following factors:
1. Integration: Make sure the platform connects easily with your ecommerce store.
2. Automation: Look for advanced automation features to save time and increase relevance.
3. Segmentation: The best email marketing platforms for ecommerce let you target specific customer groups.
4. Deliverability: High deliverability rates mean your emails reach inboxes, not spam folders.
5. Pricing: You should compare free plans and paid tiers to find the best value for your needs.
6. Support: Responsive customer support can be a lifesaver when you run into issues. Don’t forget to check for features like SMS marketing, push notifications, and detailed analytics, which can give you an edge.
Note: With email usage continuing to rise and platforms adding new features like AI-driven recommendations and predictive analytics, you can expect even more opportunities to connect with your customers. The best email marketing platforms for ecommerce are evolving to meet the needs of modern brands, offering tools for personalization, automation, and multichannel communication.
Customer expectations are higher than ever, focus on delivering value in every message, whether it’s a personalized offer, a helpful tip, or a prompt reminder. The right platform helps you do this efficiently, thus freeing up your time to focus on growing your business.
Finding your best fit
Choosing among the best email marketing platforms for ecommerce isn’t just about features or pricing, it’s about finding the tool that fits your workflow, your store, and your customers. I’ve seen firsthand how the right platform can transform an ecommerce business, turning one-time buyers into loyal fans. Take the time to compare your options, try out free plans, and see which platform feels right for you.
And remember, the best email marketing platforms for ecommerce are the ones that make your life easier, your campaigns smarter, and your customers happier. You can start small, experiment, and scale as you grow. You’ll build not just a customer list, but a thriving community around your brand.
If you’re ready to take your store to the next level, the best email marketing platforms for ecommerce are waiting to help you get there.
For more details on free email marketing platforms in Canada, check out this post on: Email marketing platforms Canada free.
