by If you’re wondering what it really takes to make money on YouTube, there are several important factors you should know about. YouTube has become a go to platform for many looking to turn their creativity into income. The process is easy in theory, but there are specific requirements and policies that you must meet to start earning. Understanding these can save you time and frustration.
What are the key requirements to make money on YouTube
To start monetizing your YouTube channel, you need to qualify for the YouTube partner program (YPP). This program lets you earn a share of the revenue generated from ads shown on your videos. To qualify, your channel needs a minimum of 1,000 subscribers and at least 4,000 valid public viewing hours in the last 12 months. Alternatively, if your content focuses on Shorts, you can qualify with 10 million valid Shorts views in the last 90 days. There’s also a lower tier for smaller creators where you need 500 subscribers. You will also need three public videos in the last 90 days, and either 3,000 watch hours or 3 million shorts views in the last 90 days.
Besides these thresholds, your channel must follow YouTube’s monetization policies and community guidelines. This means no active strikes against your channel, adherence to copyright rules, and content suitable for advertisers. You also need to live in a country where the YPP is available. Additionally, you must have an AdSense account linked to your channel to get payments. Google requires two-step verification on your Google account for added security when joining YPP.
How does YouTube decide if I can monetize
Once you apply for the YouTube partner program, your channel undergoes a manual review by YouTube specialists. This process typically takes about a month but can take longer depending on the volume of applications. During the review, YouTube checks whether your content follows their policies. Also, if your channel meets the eligibility criteria to start making money. When your channel passes, you gain access to monetization features like ads, channel memberships, and super chats.
You should be careful with copyright and monetization mistakes. Uploading videos that you don’t own or have permission to use can lead to demonetization or even account suspension. YouTube notifies you if there are any violations, giving you a chance to handle them.
What does making money on YouTube actually look like
You might think ads are the only way to make money, but there are multiple revenue streams you can tap into. Ads are indeed the most common and come from YouTube’s advertising partners. You can also make money through channel memberships, super chats during live streams, merchandise shelves, and affiliate marketing. For example, successful YouTubers like Sarah Baker have built income by combining ads with affiliate marketing. They recommend products authentically to their audience, which drives sales and commissions.
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Meanwhile, the amount you earn on youtube depends largely on your audience size, engagement, and niche. For example, tech and finance channels often have higher ad rates. Advertisers pay more to reach those audiences compared to entertainment channels. Meanwhile, creators with millions of views can earn significant income. As you have seen with top YouTubers like MrBeast, who reportedly made $82 million in revenue in 2023.
What beginners should focus on to start making money
You don’t need expensive gear or viral videos to make money. What matters is consistency,high quality material, and understanding your audience. Choosing a niche that balances your passion and market demand can help you grow faster. For example, niches like personal finance, sustainable living, or niche hobbies often attract loyal viewers and better monetization opportunities.
You should focus on creating engaging videos regularly. Optimizing your content for search (using relevant keywords like “make money”), and promoting your channel on social media. Meanwhile, avoid common pitfalls like obsessing over perfection instead of building a community. Monetization is a journey. You can start making money even before hitting the full YPP requirements. Explore fan funding or affiliate links to generate income.
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Why is it important to follow YouTube’s rules
YouTube’s monetization policies exist to protect advertisers and viewers. Violating these rules can lead to demonetization or account termination, which means losing your income source. For example, using copyrighted music without permission or posting inappropriate content can trigger strikes. YouTube keeps you informed via email if your channel violates any rules, so you can take corrective action.
On the other hand, staying compliant builds trust with your audience and advertisers, thereby increasing your chances of long-term success on the platform. In summary, to make money on YouTube requires meeting subscriber and watch time thresholds. Follow strict policies, and link an AdSense account. But beyond these basics, your success depends on creating content that resonates with viewers, choosing the right niche, and diversifying your income streams.
You can start small, grow steadily, and turn your channel into a reliable source of income. Understanding and navigating these requirements carefully will also contribute to this. If you keep your focus on your audience and stay consistent, you’ll find that to make money on YouTube is more accessible than it might seem at first glance. And with billions of users visiting the platform every month, the opportunity is there for you to grab.
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